SEO-case: online store of active recreation service - we bring it to the TOP
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Number of requests in TOP 3


Number of requests in TOP 10


Growing organic traffic

Situation / Issues

The client had a negative experience with SEO. The strategy of the previous contractors did not allow to reveal the potential by 100%. The site consisted of categories, subcategories and many filters that were not structured or optimized. The project did not have landing pages for low-frequency queries in order to collect additional traffic. There were also many technical errors that had a negative impact on the interaction of users and the search engine with the site. It should be noted that seasonality should be taken into account in this case (usually bicycles and accessories for them are bought before spring), but the jump in traffic from April to May is directly related to the SEO optimization of the online store and promotion.



The main emphasis was placed on internal optimization, namely on expanding the information structure of the project and correcting critical errors. After the first full indexing of the project, there was a pronounced jump in positions.


Marketing challenge

To ensure the status of the leader of online sales in its segment.

Increase in the number of orders from search engines.

Develop a conversion strategy.


SEO task

Increasing the amount of organic traffic from search engines.

Growth of positions of conversion requests in Google TOP

Improve site ranking.

Improve site indexing.



The online store has taken a leading position in its market.


Dynamics of traffic for the period of work with the site

Graph of the growth of positions in the TOP 3 Google for the reporting period

Graph of the growth of positions in the TOP 10 Google for the reporting period

Example of query growth dynamics

  • Requests Frequency Position
  • bicycles for rent 4400 2
  • bicycle repair 4400 3
  • bike rental Kharkiv 2400 2
  • bike rental 2400 2
  • bike rental 1300 1
  • bike rental Kharkiv 1300 2
  • bike rental Dnipro 880 1
  • scooter rental Kyiv 480 3
  • bike repair Troyeschina 480 1
  • bike rental Dnipro 480 1

List of completed works (only a part is presented)

  • All possible search queries related to this topic have been collected, for which relevant pages have been formed.
  • Conducted a full technical audit of the site for errors related to the correct indexing of promoted pages.
  • We prepared and implemented the terms of reference for correcting errors on the project, which allowed the search engine to crawl only unique pages of the site with structured data and no errors.
  • Work was carried out as part of the uniqueization of content, both for the main promoted pages, and for product cards and filter pages.
  • The meta tags were corrected taking into account the new, correctly selected semantic core.
  • We prepared and implemented the terms of reference to increase the anchor relevance and increase the domain characteristics of the entire project.
  • Performed page-by-page On Page optimization of headings and key tags.
  • Regular work on content creation, ring linking of all articles and cross-linking.
  • Iterative tightening of results.


Further work or afterword

Over the entire period of cooperation on the project, more than 350 tasks have been set and completed - analytical, reporting, for the implementation of program changes and website optimization, for writing articles and changing content. By analyzing the topics, competitors, the site itself and carrying out appropriate promotional work, we were able to achieve significant results. For 5 months, most of the site's indicators have increased several times. The traffic from search engines increased, there were more orders, the conversion increased.

Niche analysis showed that this is not the upper limit in this topic. In the future, it is planned to optimize all the categories available on the site, after which it is necessary to start expanding the semantics and structure of the project.



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