SEO case: online store of game consoles and accessories - from optimization to leadership
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Number of requests in TOP 3


Number of requests in TOP 10


Growing organic traffic

Situation / Issues

A project that is already one of the market leaders is always difficult to promote. After all, any implementation should not only improve the position, but also not shake the results already obtained over a long period of work.

It is worth noting that, given the scale of the project and the peculiarities of the structure, a large percentage of the target audience was lost. Therefore, a scrupulous approach was necessary for each, even insignificant, implementation.

It is also important to consider whether the spam threshold will not be exceeded when implementing one or another TOR and constantly weigh what results the implementation will give to the project and whether it will give significant growth in principle.



Despite the fact that optimization work was carried out with the project, many fundamental mistakes and possible improvements were missed.

First of all, we are talking about working with the structure of the site and working with the maximum possible number of targeted key queries.

At the same time, the technical component also required improvements.

Thus, in order to achieve the results obtained, fundamental work was carried out with the structure, technical characteristics, the construction of competent linking and a strategy for increasing the link mass.


Marketing challenge

Increase market share among gaming products.

Ensure the position of the leader in the segment.


SEO task

Display the main block of conversion requests in the TOP 1 Google.

Increase site traffic.



The online store has taken a leading position in its market.


Dynamics of traffic for the period of work with the site

Graph of the growth of positions in the TOP 3 Google for the reporting period

Graph of the growth of positions in the TOP 10 Google for the reporting period

Example of query growth dynamics

  • Requests Frequency Position
  • ps5 buy 3600 3
  • ps4 pro 2400 2
  • playstation 4 pro 1600 2
  • playstation4 pro 1600 2
  • xbox series x buy 880 2
  • sony playstation 4 pro 770 2
  • playstation 4 buy 590 1
  • ps4 games 590 1
  • ps4 pro buy 590 3
  • ps4 slim 1300 2

List of completed works (only a part is presented)

  • The main emphasis was placed on internal optimization, namely on the promotion of high-frequency and mid-frequency queries.
  • All possible search queries related to this topic have been collected, for which relevant pages have been formed.
  • Based on market demand, new categories were formed.
  • The meta tags have been adjusted taking into account the new semantic core.
  • Fixed technical errors that hinder the indexing of the site and the interpretation of its content by the search engine.
  • Terms of reference were developed to improve the indexing of the project, namely the filter pages and product cards.
  • Text generation formulas have been implemented on pages with low traffic potential.
  • All priority catalogs, filter pages and product cards were filled with content.
  • Increased the information content of the pages by displaying additional content blocks on them.
  • The terms of reference for the formation of a tag cloud have been implemented to increase the spam of LF and MF requests at the domain level.
  • TOR TOP Cards was developed to increase the indexation of product cards, which helped to promote requests to the TOP RF.
  • Increased the reference mass according to the new strategy.
  • Implemented an iterative tightening of the results for high-frequency queries.


Further work or afterword

A customized approach to the project ensured high positions in search results, increased sales of goods and a leader position in the market.

Further work is aimed at expanding the structure of the site. Development of models for promoting new topics and the introduction of the necessary technical specifications for maximum rapid growth in each of the niches.



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