AUTO
SEO case: promotion of an online auto parts store - we bring auto.com.ua to the TOP
auto.com.ua
Number of requests in TOP 3
Number of requests in TOP 10
Growing organic traffic
Situation / Issues
The client had several requests:
- increase the number of requests in the TOP 10 by 20%
- increase the amount of traffic
- make the site more convenient and “correct” in terms of SEO
Marketing challenge
Increase the number of orders from the site.
Increase absolute and relative sales metrics.
Work out the visibility of the project in accordance with all existing market conditions.
SEO task
Display the main block of conversion requests in the TOP 3 of Google.
Display 30% of relevant keywords in the TOP 10 Google.
Increasing the amount of organic traffic.
ResultsAccording to the auto.com.ua project, a stable growth dynamics is ensured, both in positions and in traffic.
Dynamics of traffic for the period of work with the site
Graph of the growth of positions in the TOP 3 Google for the reporting period
Graph of the growth of positions in the TOP 10 Google for the reporting period
Example of query growth dynamics
- Requests Frequency Position
- forwarding trunk 320 3
- forwarding roof rack 300 3
- brembo brake system 300 3
- brembo brake system 250 2
- ome pendant 140 3
- buy ceiling console 140 3
- ceiling brackets for cars 50 2
- travel trunk 50 1
- brembo brake systems 50 1
- spare parts for SUVs 50 1
Solution (only some works are presented)
The main SEO strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine and focused on promoting high-frequency and medium-frequency queries.
- Conducted a full technical audit of the site
- Prepared technical specifications on the CNC for the filter pages.
- Gathered the semantic core.
- Registered metadata according to the new semantic core.
- Prepared advanced metadata generation formulas for filter pages, product cards and pages for selecting spare parts models
- Implemented text generation for internal linking, increasing key queries on the page and for better indexing.
- New texts were written using important keywords.
- The structure of the site was expanded by adding new pages
- A competent link strategy was prepared to promote the site with different types of links and increase the quality of the link mass
Further work or afterword
The further goal is to monopolize the issuance of at least 90% of key queries. There are many more important technical specifications for the project that will help achieve the goal. The client is aware of the importance of our implementations and the result from them, so all issues are resolved promptly.
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