SEO-case: online store of goods for the holiday – from TOP 100 to market leaders

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Number of requests in TOP 3


Number of requests in TOP 10


Growing organic traffic

Situation / Issues

Prior to contacting us, the client was engaged in promotion in other SEO companies. The site collected up to 700 daily visitors from free search.

The project had good results, but it was not enough, as there were problems with internal and external optimization. Also, the main traffic came from low-converting queries. Due to the peculiarities of the chosen strategy, the potential of the site was realized by 15%.



The main SEO strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine and focused on promoting high-frequency and medium-frequency queries.

Marketing challenge

Increasing the number of conversions. Increasing the percentage of conversions.

Increase absolute and relative sales metrics.

Maintain a leading position in your segment.


SEO task

Growth of organic traffic on the site related to the products for the holiday.

Growth of positions of conversion requests in Google TOP

Optimize pages for targeted queries.



The 4party.ua website occupies a leading position in its market.

Dynamics of traffic for the period of work with the site

Graph of the growth of positions in the TOP 3 Google for the reporting period

Graph of the growth of positions in the TOP 10 Google for the reporting period

Example of query growth dynamics

  • Requests Frequency Position
  • valentines 40500 2
  • Halloween costume 8100 1
  • makeup for Halloween 5400 2
  • air balloons 4400 2
  • all for the party 2400 1
  • balloons 1900 1
  • Halloween decoration 1900 1
  • hawaiian party 1000 1
  • artificial snow 1000 1
  • Halloween mask 1600 2

List of completed works (only a part is presented)

  • Created a marketing promotion strategy;
  • Conducted a full technical audit of the site.
  • Prepared TOR for correcting critical errors that prevented the qualitative progress of the project.
  • Wrote TOR to eliminate errors in the HTML code that blurred the relevance of pages.
  • Prepared unique metadata generation formulas for product card pages.
  • Clustered product cards according to the promoted categories of the site
  • We developed a solution to improve the indexing of the project.
  • Website SEO: internal and external optimization. External links, usability, meta tags, etc.;
  • Collected a new semantic core.
  • Changed the metadata according to the new semantic core.
  • We created a TOR for dividing product cards to cover a larger number of low-frequency queries.
  • Worked on increasing the link mass to increase the link weight and improve page indexing.
  • We implemented an iterative tightening based on the constant growth of positions.
  • We distribute key queries into categories and create unique content;
  • We implement the recommendations of a technical specialist and marketer in business;
  • We analyze the results and adjust the strategy;
  • We develop recommendations for further promotion.


Further work or afterword

Comprehensive work allowed us to take TOP positions in search results, attract many unique visitors from organic search results, increase sales and ensure a consistently high growth rate for all indicators.

Further work is aimed at expanding the structure of the site and increasing the domain characteristics of the project.



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