The main criteria for SEO texts

Anyone can write a text, but only a specialist can do it correctly. SEO optimized text is not just a story, it is a set of tools and rules, which will be discussed now. Only armed with knowledge, you can properly optimize the content and raise the site in search results. So, let's go in order.

Usefulness and uniqueness

It is worth remembering that the main function of the content is to solve the user's problem. Text content must first of all correspond to the search query and carry a conscious flow of concentrated information, sufficiently compressed and clear to be both interesting and useful. The behavioral factor depends on this, the longer the user stays on the site, the better the site is perceived by the search engine, and the more useful the information on the site, the less likely the user will prefer your competitor. In the modern world of an abundance of information, it is difficult to keep the reader's attention for a long time, so it is worth reducing the content, leaving only the necessary. But in order for the user to see this content in principle, it is necessary to ensure its transition to your site. For this, when writing texts, key queries are used, because the search engine focuses precisely on the correspondence of the page to the user's key query. A lot has been said about the uniqueness of content. However, this question still comes up when discussing content optimization. The answer is always the same: text content must be unique. Otherwise, it will lower the level of trust in the site in the eyes of the search engine and will negatively affect all promotion. To check the uniqueness of the text, there are many free and available services, use one of them if you have doubts about the quality of the content of your site.

Keywords and spam

Keywords — these are special words that are selected specifically for search queries and are the most important tool in the formation of seo text. The correct use of keywords gives a powerful impetus to promotion, but neglecting the basic rules can adversely affect the quality of the text and then a powerful useful tool will turn against you. For example, one of the main mistakes is overspam, this is an abundance of keywords in the text. There are rules for using keywords that do not allow neglect. For example, no more than two keywords should be used for 500 characters. Thus, it is better to use a live syllable, because in this case it will be much easier to distribute requests. The optimal level of spamming should be in the range of 30-50%. You can check for spamming using services that check uniqueness.

Proper use of tags and headings

Often, when writing or posting content, editors, based on the principle of reading diagonally, highlight phrases, phrases, or even entire sentences that are not a priority for promotion. With such a selection, it is standard to use text selection with styles such as bold or italic. From a logical point of view, this decision is correct and justified, but not from the point of view of optimizing the text content of the site. After all, when highlighting text in bold or italics in a text editor, at the code level, this fragment is enclosed in special tags, for example - in case of selection bold, - framing the text in italics. The search engine, in turn, considers the text enclosed in these tags "more important" in the context of all content on the page. Thus, it is necessary to understand that it is worth highlighting only key words in the text. If you are not sure, it is better not to select at all. However, if highlighting is necessary to style the content, use CSS with appropriate styles. As for headings, making them bold is also a bad option. To arrange the page hierarchy, tags are used depending on the importance of the title: H1, H2, H3, and so on. It is worth remembering that it is important to use only one H1 tag per page. For H2 headings, 2-4 uses per page is optimal. With lower-level headings (H3-H6) - you can use it as needed, but don't overdo it.

Literacy and ease of perception

Not only the authority of your resource, but also ranking by the search engine depends on how well-written content is. The text should not contain words with spelling errors. Do not forget about the syntactic component. Neglecting spelling rules will only negatively affect the quality of your content. It is best to use a living language, with the placement of intonations and the correct hierarchy. A little about perception. There are well-established rules for typographic layout:

  • Do not align text to the right;
  • Align text to center justification only if 2-3 lines are used;
  • Don't stretch text to full width.

 For the correct placement of accents, you should:

  • Use numbered and unnumbered lists;
  • Put indents between paragraphs;
  • Reduce the length of the sentence;
  • Leave only the main thing and cut off the excess.

  The best test of the text for perception is to let another person read it, then it will immediately become clear how effective it is. If the content of the site is written informatively and competently, this will also affect SEO promotion, because search robots are aimed at maximum imitation of a person. Therefore, over time, it becomes more and more difficult to synthetically influence search engine optimization. Only a lively style and informative content will benefit the site and will remain in trends among promotion tools for a long time to come.

Author: Anastasia Shitko

SEO Project Manager

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