How to get your website to the top of Google and become a niche leader?

PPC advertising is expensive. Spending a lot of money on advertising on Google or Facebook to promote your business can reduce your profits (if you do not implement the strategy correctly). If you want to learn how to rank on the first page of Google organically, follow these simple but effective methods that will show you positive results within a few weeks of their implementation. The happiest website owners are those who generate the most traffic to their site through organic (search engines). It is difficult, but possible, to get more and more organic traffic for the site each time. This is definitely possible if the meta tags and content are properly optimized (keyword based).

Long Tail Target Keywords

Long keyword targeting is one of the easiest ways to get to the top of Google without paying for ads. The volume of searches for long tail keywords is not as large compared to the main keyword, but they also need to be considered. When a user searches for a more specific long tail keyword, they are more likely to buy that product or service. Also, the competition for these keywords is much lower compared to exact match. Thus, you are likely to rank higher with these keywords in less time. To explain with an example: A user searching for the keyword "internet marketing" is only looking for the meaning of that particular keyword. Imagine that you are a service provider. In this case, you need to target the long keyword "Internet marketing services in Kyiv", where the user is actually looking for a service provider. This type of keyword gives better results than broad match. While long keywords don't drive a lot of traffic, they convert very well. Long tail keywords rank easily as the competition progresses. It also helps your site rank higher in local searches.

Optimize your title tag with keywords

For those who don't know what a Title tag is, it's an HTML markup element that goes into a section that describes the content of a web page. From an SEO perspective, title tags are one of the most important ranking factors. Getting your website to the top of the Google search engine in the shortest amount of time is very difficult. But on-page SEO can be a game-changer in your favor. The first thing you need to do in on-page SEO is to focus on the title tags. The better the title tag, the higher your site will rank in Google search. You may be wondering, "How can I write a good title for my web page to rank higher in Google search?" The easiest way is to use the main keywords at the beginning of the title tag. Let's take the above example to understand it better: Suppose a user searches for online marketing services in Kyiv, the title of his website in the search results will look like this:

The best internet marketing services in Kyiv - the name of your website
The blue clickable text that appears on the Google search results page is the title tag. A long-tail keyword in the Title tag not only helps boost your web page rankings, but it also increases your CTR (click-through rate). Remember that the optimal title length according to Google is 60-70 characters. Every page on your website should have a unique title tag to avoid duplication.

 

Add LSI keywords to your content

LSI stands for Latent Semantic Indexing. Using LSI keywords in your content is one of the most recommended and best practices for increasing your SEO traffic. This method is also useful to avoid any penalties from Google. How it works? Penguin, which is Google's core algorithm, checks and penalizes websites/blogs that are filled with the same set of keywords on a web page that are intentionally added to rank higher for that particular keyword. This ultimately lowers the ranking of the web page or site on the Google search results page. Instead of repeating the same keyword over and over (called keyword stuffing), using LSI keywords in your content will make it look natural and improve the quality of the content. The better your content, the bigger your web page will be for different keywords. This will ultimately increase organic traffic. Sounds amazing, right? Well, you just have to find the best LSI keywords and add them to your content in the right place. It's all! Once you've mastered this technique, this is the easiest way to get your site to appear first in Google searches. Where can I use LSI keywords? There are several places on the page where you can use LSI keywords. You can use them in meta tags, titles, anchor texts, and body content. Finding these keywords is pretty easy. You can try the Google Keyword Planner or the Google search results page to find the best LSI keywords related to your main keyword.

Compress your images

Why is image optimization an important factor in Google rankings? Fast loading of images is essential if you want to show images of your products in Google image search (don't forget to add alt text to images). One of the most common reasons why websites don't rank on the first page of Google is due to slow loading times. You need to understand that images can have a huge effect on SEO if the site loads slowly. Google loves fast sites as well as internet users. Over 40% of internet users leave a site if it doesn't load within 3 seconds. Once they leave your site, they will not have the best experience and will never come back. Minimize file sizes as much as possible. There are several ways to do this. Choose image sizes wisely. You need to scale them based on the width of your page. You can use plugins or online tools. There are many plugins and tools on the web that can reduce the size without sacrificing image quality.

Optimize title tags and content with keywords

H1 to H6 are heading and subheading tags used to describe paragraphs in an orderly manner. The H1 tag is one of the important ranking factors as it helps search engines determine the content of the page. Content is king. Google loves fresh and unique content. A website that is regularly updated with unique content is more likely to rank on the first page. This does not mean that your ranking will be higher if you have a blog text of 2000 words, but it will not be of high quality. What really matters is the quality and uniqueness, and how well you use the keywords in your article. There are often times when websites rank higher in rankings with less than 800 words, while their competitors had blog content over 2,000 words and were still lagging behind. Therefore, we say that the main thing is the quality of the content, not the quantity! If your blog topic has something to talk about, keep increasing your word count by adding the perfect LSI keywords. Thus, you will have a better chance of getting to the top of Google search results. If you have an e-commerce website, you can implement a jQuery script to limit the text on the page using the "show more, show less" feature. In addition, you can create unique content of at least 300-500 words by repeating the keyword once along with the LSI keyword. Add H1 and H2 heading tags with the keyword inside them.

How long does it take to see results displayed in Google search?

Well, this takes time. This may take a week, two or even months. It depends on many factors, such as whether you have a sitemap installed on your website, whether your blog is updated regularly with new content, if the internal structure is good, etc. You can get the edited web page manually through the Google search console and indexing request. If you don't know how to get to the top of Google search results without paying a dime, you can follow these tips and check the results yourself.

Author: Denis Fokin

SEO Project Manager

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